Check the idea

SHE-E-O is a podcast-led media platform for women who want to start a business but do not know anyone who has.

I built it in five steps. I started with the gap: only one in five UK companies is founded by a woman, and the barriers are mentoring and confidence, not ideas. I defined the audience from there, women aged 20 to 28. I shaped the format around that person, founder interviews plus episodes with psychologists on mindset. I chose the business model before the features, keeping it free to listen so reach became the asset and revenue could sit on top of it. Then I designed and launched the five-page website.

What I learned: decide who it is for before you decide what it looks like, and be able to defend every design choice. Five nav items, one call to action per screen, the page inverting to black at signup. All of it has a reason.

Title slide for a podcast titled 'SHE-E-O' in large pink text on a black background, with a subtitle 'A media platform for the next generation of female founders' and the creator's name 'Ilona Szárazová' at the bottom right.
Screenshot of a webpage explaining the concept of SHE-E-O, a platform that features interviews, guidance, psychology episodes, and community events for female CEOs.
Digital message that reads 'You are ready now' in large white and pink text on a black background, with smaller purple text above that says 'The promise' and smaller gray text below that says 'No permission required, no waiting for the right time.'
A webpage discussing the market need for women-founded companies in the UK, highlighting that 1 in 5 companies established each year are founded by women, sourced from NatWest Group review.
A presentation slide showing target audience demographics with pie charts of women and men percentages, and age distribution. Includes a black text box describing Generation Z women with concerns such as unanswered questions and imposter syndrome.
A webpage about revenue models titled "Money" with a pink section highlighting "Free" and informational text about content accessibility and monetization strategies.
Screenshot of a website homepage with a black background, large white text reading 'Launch website', and a navigation menu with buttons labeled 'Home', 'Episodes', 'About', 'News & Stories', and 'Contact'.
A computer screen displaying a website with a black and pink theme, with the word 'SHE-E-O' in large pink letters on the right side and some text and navigation links on the left side.
A webpage open on a computer screen showcasing a podcast titled "SHE-E-O Podcast" with a black and pink color scheme. It features a black and white portrait of a woman on a purple background on the right side.
Screenshot of a web page featuring a section titled 'Featured Episodes' with three podcast episode cards, each containing an image of a woman, episode title, host name, description, and a 'Listen Now' button in pink, all on a white background with pi
Screenshot of a news website with articles about women in technology, featuring images of women and headlines about their achievements and entrepreneurship.
Screenshot of a webpage titled 'Never miss an episode' with a newsletter subscription box, navigation links, and social media icons at the bottom.
Screenshot of a podcast website featuring episodes with images and descriptions of female entrepreneurs and leaders, with a dark header and pink accents.
Screenshot of a website showing an about page with tabs for mission, host, and story. The page includes text about a podcast dedicated to female entrepreneurs, with images of women working and a profile picture of the host.
Screenshot of a web page titled 'Get in Touch' with a contact form on a dark background and pink accents. The page includes fields for name, email, subject, and message, along with social media links and a 'Send Message' button.
A digital webpage or slide titled 'What Happens Next: Growth' with five points listed: 1. Weekly episodes, 2. Reinvestment, 3. Bigger names, 4. In person events, 5. Internships. Subtitle encouraging young women to get into entrepreneurship and work o